The history of Aldersportswear: Innovation and passion from the beginning

Aldersportswear was born from a dream, fueled by a family’s passion for surfing. This British brand has a history that reflects the evolution of surfing in Europe and the pioneering spirit of those who not only ride waves but turn them into opportunities.

It all began over 50 years ago when Bob Westlake started surfing the west coast of England. At that time, finding Californian-style surfwear in the UK was nearly impossible. Recognizing this gap, Bob and his wife, Annie Westlake, decided to take action. Annie started making some of the first boardshorts in the country, marking the beginning of what would later become Alder Sportswear.

Alder’s initial goal was to address a specific need, but the project quickly grew into something much bigger. The increasing demand for surf products not only boosted their business but also inspired them to explore new technologies and designs. Since then, the brand has remained committed to blending tradition, quality, and innovation.

Today, Alder is synonymous with innovation in wetsuits and surf accessories. Its developers, with decades of experience in the industry, have refined every detail to create products known for performance, comfort, and durability. Alder’s wetsuit range is not only designed to deliver high performance in the water but also to meet the needs of surfers at all levels, from beginners to professionals.

Furthermore, Alder has adapted to market changes and the demands of modern surfers. Its strategic approach combines cutting-edge technology with competitive pricing, allowing it to remain a leader in an increasingly global and competitive market.

More than a brand, Alder is a testament to how a passionate vision can impact the world of surfing. From the coasts of England to beaches worldwide, its products embody the same passion and commitment that inspired the Westlakes to embark on this journey more than half a century ago.

If you’ve ever worn an Alder wetsuit, you’re using more than technical gear—you’re carrying a piece of surfing history.